Link to an article about what it is: https://www.scrile.com/blog/what-is-an-ai-influencer
AI influencers are reshaping social media with digital faces that look real, act consistent, and attract millions of followers. This article explains what AI influencers are, how they’re created, why brands invest in them, and how you can build your own digital persona with Scrile AI.
An excerpt from that article.
I don’t know Tom Scott but he seems to be what we used to call an essayist. When people started posting short essays on the internet they were called web logs, that soon were popularly called blogs, and then came the video logs, or vlogs, so Tom Scott sounds like a vlogger, and I can respect a vlogger essayist who uses YouTube or whatever as a platform to post his video logs (as I can respect a critic, a journalist, a commentator, etc).
“Content Creator” is an umbrella term that actually means nothing, it’s for anyone posting anything on pages or channels and they came up with this bullshit term to make it sound grandeur. A guy posts a video commenting about how a barista got his name wrong in the cafeteria or films himself reacting to another video and you are witnessing “Creation”… oh, fuck off, sorry for you kids that grew up with this bullshit being normalized, but I don’t buy into it, “Content Creator” is the title given to someone that really can’t use any other title (like the several I mentioned in the previous comment - chronicler, comedian, host, entertainer, artist, etc etc), and if one uses the title they are purposely putting themselves in the same category as the guy filming himself reacting to other videos, and I will treat them equally. If I shake hands with someone and they introduce themselves as a Content Creator (or even worse, an Influencer), I will wipe my hand right in front of that person. Fuck corpo newspeak.