Link to an article about what it is: https://www.scrile.com/blog/what-is-an-ai-influencer

AI influencers are reshaping social media with digital faces that look real, act consistent, and attract millions of followers. This article explains what AI influencers are, how they’re created, why brands invest in them, and how you can build your own digital persona with Scrile AI.

An excerpt from that article.

  • flamingo_pinyata@sopuli.xyz
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    1 day ago

    The whole point of influencers is that you watch someone experience something instead of you.
    Either because you can’t afford it, you want to make sure before buying, it’s risky, or you just like experiencing the world through others.

    How can possibly AI do any of that?

    AI influencers are reshaping social media with digital faces that look real, act consistent, and attract millions of followers.

    I sincerely doubt this, unless they count AI followers. Which wouldn’t surprise me.

  • PiraHxCx@lemmy.dbzer0.com
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    1 day ago

    So “influencers” are losing their jobs? This sound great.
    As for people who follows “influencers”, they were braindead from start so it doesn’t really matter.

    • redlemace@lemmy.world
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      1 day ago

      “influencers” are losing their jobs?

      Since when is influencer a job? Never is. Never was. Never will be.

      • Iconoclast@feddit.uk
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        1 day ago

        Influencer is just a derogatory term for content creators we don’t like. I don’t know what your working definition of a “job” is but there certainly are people who earn their living that way. Thousands of them in fact.

              • Iconoclast@feddit.uk
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                1 day ago

                Why? What’s wrong with, for example, someone making YouTube videos and being paid a living wage for it? I’m genuinely curious about where this negative attitude towards these people is stemming from.

                • PiraHxCx@lemmy.dbzer0.com
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                  1 day ago

                  It could be described as something between linkedinzation and bullshitification, you know, that thing of trying to make everything grandeur and more important because you want to fool somebody you are more than what you actually are… a guy telling the news is an anchor, a guy commenting on the news is a commentator, a guy hosting a talk show is a talk show host, a guy talking about music or movies or video games is a critic, a guy that has a variety show is a host or entertainer, a guy telling jokes is a comedian, there used to be columnists, journalists, bloggers, chroniclers, investigative reporters… a person with no particular talent, skill and function and that’s famous for absolute no reason? We used to call them socialites… but these are not enough, these doesn’t sound grandeur enough , so any jackass recording a conversation with friends now is a “creator” and an “influencer”, and I have zero respect for the whole of it and I pity those who buys into and normalize this bullshitification