Link to an article about what it is: https://www.scrile.com/blog/what-is-an-ai-influencer
AI influencers are reshaping social media with digital faces that look real, act consistent, and attract millions of followers. This article explains what AI influencers are, how they’re created, why brands invest in them, and how you can build your own digital persona with Scrile AI.
An excerpt from that article.
So “influencers” are losing their jobs? This sound great.
As for people who follows “influencers”, they were braindead from start so it doesn’t really matter.
Since when is influencer a job? Never is. Never was. Never will be.
Influencer is just a derogatory term for content creators we don’t like. I don’t know what your working definition of a “job” is but there certainly are people who earn their living that way. Thousands of them in fact.
content creator is just a derogatory term for unemployed
You say it like being unemployed makes person a 2nd class citizen.
being a “content creator” does
Why? What’s wrong with, for example, someone making YouTube videos and being paid a living wage for it? I’m genuinely curious about where this negative attitude towards these people is stemming from.
It could be described as something between linkedinzation and bullshitification, you know, that thing of trying to make everything grandeur and more important because you want to fool somebody you are more than what you actually are… a guy telling the news is an anchor, a guy commenting on the news is a commentator, a guy hosting a talk show is a talk show host, a guy talking about music or movies or video games is a critic, a guy that has a variety show is a host or entertainer, a guy telling jokes is a comedian, there used to be columnists, journalists, bloggers, chroniclers, investigative reporters… a person with no particular talent, skill and function and that’s famous for absolute no reason? We used to call them socialites… but these are not enough, these doesn’t sound grandeur enough , so any jackass recording a conversation with friends now is a “creator” and an “influencer”, and I have zero respect for the whole of it and I pity those who buys into and normalize this bullshitification
I get the frustration with people inflating their own importance with fancy titles. That part is fair.
Where I push back is treating “content creator” as if it’s automatically a bullshit term. To me, it’s just a broad, neutral description - it means someone who makes videos, podcasts, or other material for an audience. It doesn’t imply skill, value, or prestige by itself. You can be a great content creator or a terrible one, just like you can be a great journalist or a terrible one.
Tom Scott is a content creator. So is some guy filming himself ranting in his car. The term covers both. The fact that a lot of low-effort stuff exists under that label doesn’t make the category itself meaningless - it just means the barrier to entry is low and the incentives reward volume.