Companies that kept policies did just as well financially, even after Trump’s executive order, as those that didn’t
Conservative backlash was supposed to put an end to the diversity, inclusion and equity (DEI) movement as companies were warned “go woke, go broke”.
In January 2025, Donald Trump delivered a death knell, ending DEI within the federal government with executive orders and threatening to target companies that still supported it. Companies including Google, Goldman Sachs, McDonald’s and Walmart that had embraced DEI years earlier fell into line and announced an end to their policies.
But new research published on Friday and shared exclusively with the Guardian found that companies that resisted the pressure and kept their DEI practices, including Costco, Apple and Delta Air Lines, performed just as well as their competitors who pulled back.
I will never ever set foot in a Target again when they completely abandoned their commitment to DEI.
Haven’t been in one since Jan 2025 when they let ICE use their back parking lots to stage in my city.
For cheap furnature the only alternative I’m aware of though is IKEA and they’re a BDS target which is probably worse
For what it’s worth, IKEA is no longer on the list: https://bdsmovement.net/tags/ikea
interesting
Nebraska furniture mart has cheap furniture. I think its a little step above ikea in terms of quality as well.