Unlike Slate, Ford has access to their vast trove of sales information over the past 8 decades from their truck division. I am pretty sure they figured out that a truck at a 30k price point needs to be a crew cab or larger to sell in the volume they need to make it work for them financially.
Unlike Slate, Ford is a business that needs to be profitable in what they do. They can’t start-up style burn through a bunch of investor money to see if a market exists for bare-bones single cab trucks.
As a result I think both may well have a place in the market, and I am excited to see affordability overall coming back into the picture.
Unlike Slate, Ford has access to their vast trove of sales information over the past 8 decades from their truck division. I am pretty sure they figured out that a truck at a 30k price point needs to be a crew cab or larger to sell in the volume they need to make it work for them financially.
Unlike Slate, Ford is a business that needs to be profitable in what they do. They can’t start-up style burn through a bunch of investor money to see if a market exists for bare-bones single cab trucks.
As a result I think both may well have a place in the market, and I am excited to see affordability overall coming back into the picture.