…new research published Friday and shared exclusively with the Guardian found that companies that resisted the pressure and kept their DEI practices, including Costco, Apple and Delta Air Lines, performed just as well as their competitors who pulled back.
I’ve walked into a Target one time since they used the excuse of political pressure to drop their dei initiatives, and haven’t made a purchase. I can’t control a lot of things, but what I can do is not give money to shitty people and companies (short of taxes and other legally required payments). The list keeps growing, and I’m far from perfect at avoiding places, but the spend has definitely gone down at most of these places that I’m aware of.
Target has completely changed direction, btw. They fired the asshole CEO and flipped 180. Public is understandably hesitant to trust, but keep in mind Target is based in Minneapolis and they were not happy.
Nuh-uh. They had the benefit of the doubt before, no longer. Have they brought back DEI initiatives? No, so they can fucking burn in a hole for all I care. They not getting my money.