I’ve also read speculation that selling it at a loss could contribute to antitrust lawsuits against them. Basically if they sell gaming PCs below cost, and the gaming PCs incentivize Steam use over other platforms, there would be an argument that Valve was using their 30% sales cut to sell hardware others can’t compete against, to further cement their monopoly. This would be partially countered by the open nature of the device, but not fully since it would still “steer” common users towards steam over other platforms.
This isn’t an issue for console makers because there are multiple competing consoles with valid market share.
I’ve also read speculation that selling it at a loss could contribute to antitrust lawsuits against them. Basically if they sell gaming PCs below cost, and the gaming PCs incentivize Steam use over other platforms, there would be an argument that Valve was using their 30% sales cut to sell hardware others can’t compete against, to further cement their monopoly. This would be partially countered by the open nature of the device, but not fully since it would still “steer” common users towards steam over other platforms.
This isn’t an issue for console makers because there are multiple competing consoles with valid market share.