Announced a short time ago, the Callback 8020 is seen as a means of combating the addictive lure of the modern-day smartphone. While it supports Android apps via its SailfishOS, it disables features like web browsing and social media by default.
However, despite the noble quest for a ‘digital detox’, the phone met with a somewhat frosty reception online (no pun intended), with many comparing it to an elderly relative’s flip phone. In our poll, 70 percent of you said you wouldn’t be buying one.
I work in product management, this was not a marketing ploy.
Supplies are expensive now. They are cutting into their margin considerably and probably did find some slightly cheaper components. Maybe they cut a better deal with the suppliers.
Either way, they are playing smart by listening to the market on an untested product in a new product category of “semi-smart” phones. This could signal a comeback of this type of product but only if they pave the way with affordability and usability.
I hope this does succeed for them because we need more companies taking risks in today’s market. Everything is so bland right now.
You may be correct but that just makes them look dumb for trying to do this in the first place. Why? Make some mechanical keyboards, retro looking monitors or other peripherals, whatever might actually make sense for the Commodore brand and style. Not a phone.