I work in product management, this was not a marketing ploy.

Supplies are expensive now. They are cutting into their margin considerably and probably did find some slightly cheaper components. Maybe they cut a better deal with the suppliers.

Either way, they are playing smart by listening to the market on an untested product in a new product category of “semi-smart” phones. This could signal a comeback of this type of product but only if they pave the way with affordability and usability.

I hope this does succeed for them because we need more companies taking risks in today’s market. Everything is so bland right now.