And those people want to spend $500 on a handheld device?

For example, Microsoft copilot has a monthly price with a token quota and a company can choose to just make it stop working when the quota is hit.

I think I recall other plans having at least the option of token quotas, because most companies don’t want to give employees a blank check for anything. I also believe that generally the token bill is on top of a fixed monthly cost too.

For a consumer service, absolutely. That’s too much money for a household to ignore and they are actually paying attention.

For a business user? Quite possible. My company bought subscription to one of the providers for every single employee, no matter the role. A large number don’t use it at all (if they do anything, it’s using a chat that’s either free or included with something else), and most of the rest use it lightly. We have only a handful of folks trying to use it as much as possible. Companies frequently just buy for everyone instead of micromanaging who needs or doesn’t need a service.