Honestly if the average person can’t buy it at Best Buy or Target, they won’t. Most people don’t know about this stuff.

Wherever a random coworker or family member asks me which of two laptops to buy, it’s always between a couple of prebuilt machine at a big box retailer.

I love the idea of Framework myself, but I can’t afford to buy one.

Too niche for the average buyer, too expensive for the rest of us.