The manufacturer explicitly positions the device as a response to constant availability and what it considers problematic mechanisms of modern smartphone platforms. In conversation with heise, Commodore CEO Peri Fractic describes the Callback 8020 as a “not stupid dumbphone” for people who want to spend less time scrolling and more time in the real world. It is envisioned as a secondary device for staying reachable without being constantly exposed to the temptations of a smartphone with its notifications, apps, and games. The decision was influenced by his young daughter and his own behavior: “I was addicted to my smartphone,” says Prei Fractic.
Fantastic. We need more people like that.
Following this logic they could just as well stick a $50 000 price tag in it. It still wouldn’t be defensible.
Sure, but is it so much more expensive than manufacturing a HMD 2660, which does more or less the same things and retails for approx. $100?
Let’s be for real, the whole Commodore thing nowadays is milking gen X nostalgia for all it’s worth. And I don’t think it’s worth that much.
Yes, extremely so.
HMD will manufacture millions of them with partners they have been using for a decade, they will each skim a few dollars to cover costs and profit and still do fine.
Commodore will manufacture a fraction of that volume using parts way more expensive as they buy less of them, and they still have to cover r&d and tooling costs from that lower volume.
That is why kickstarters (and pre-orders) are so damn useful, as that allows you to get a start at covering those costs before you even manufacture anything.
If they were introducing some groundbreaking tech I could agree, but they’re using premade components to make their own version of an existing product. And sure, it’s cheaper to manufacture at scale but 5x the going price is way too much. For comparison, Nothing Phone launched 4 years ago at $400. By that logic it should’ve cost ~$1500.