A media figure is only as good as the method behind it. The earned media measurement AI agent from Nestack Agent Care counts the coverage and never certifies it.

What the agent does:

  • Stores the corpus, the query, the outlet set, the date window and the duplicate rule beside every figure it produces.
  • Reports volume, modelled reach, sentiment split and share of voice against a named competitor set, and marks reach as modelled from outlet audiences rather than counted from readers.
  • Runs corpus diffs, query diffs, duplicate collapsing and sanity ceilings before any number moves on.
  • When a number cannot be rebuilt from the stored record, it writes that down as the finding.
  • Sends each figure to a named measurement owner, with an optional analytics-lead review, before anything is published.

Publishing a figure to a board, choosing the competitor set, certifying earned media to a funder and signing a filing stay with people. Write actions run only inside the boundaries approved at implementation time.

More Nestack AI agents for public relations and every other department: Nestack Agent Care