Google has updated its privacy policy to allow personal information from Gmail, Google Photos, and Drive to potentially be used for targeted advertising, raising new questions about how the company handles users’ private data.
The change, which took effect on October 16, introduces a significant exception to Google’s previous promise that it would not use content from these services to personalize advertisements.
As first spotted by Android Authority, the updated policy specifically affects users who connect their personal information to Google’s AI-powered services, including Search and Gemini.



Remember when the entire selling point of Gmail was lots of storage and “no obtrusive ads like Yahoo Mail or Hotmail”? Pepperidge Farms remembers.
Google has turned its back on every single thing it use to stand for. Down to the “don’t be evil” slogan.
It really hasn’t. It’s always been a commercial outfit and it’s been true to that goal: make money. Consumers keep making fantastical stories about a titan of surveillance-capitalism though. It was financed via the CIA and it has been working with the USA’s intelligence-community from day dot. It hasn’t changed. It’s still Google and it will continue being Google.
I still miss the free unlimited 2mp backup for photos.
Turning that off topped off my storage and I’ve been over 90% ever since.