The party is using this money to push their reach hard. It’s hard to use social media in Sweden without coming across clips of Markus Allard doing an “epic takedown” of another local politician or ranting with righteous fury against some waste of taxpayer money and the message is resonating with a lot of voters, for a lot of them the Örebro Party just seems like the “common sense” choice. There is a strong possibility that they will make it into parliament at this fall’s election and they would not have been able to have this reach without this funding.