Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
Yes, pretty much every female at my wife’s work is on it. I still worry that in 10 years we’ll find out there’s some horrible side effect from extended use. I could stand to lose a few myself, but I don’t want to touch the stuff for that reason and the muscle loss mentioned. I lift weights and don’t want to lose any of the gains I’ve made over the last 3 years. If I wanna get lean, I’ll just have to adjust my diet the old fashioned way to a shitload of brown rice, boiled chicken and broccoli.