“We started noticing consumers weren’t rewarding polish the way brands thought they were,” said Chookie founder Zev Ziegler

Ummmmm…

One of its AI ads was rife with misspellings and terrifying, googly-eyed chocolate bars. Another of them shows an AI-generated figure producing the cookie bars in what appears to be lab.

I don’t think “polish” means what you think it means, Zev.