Exclusive: Companies that kept policies did just as well financially, even after Trump’s executive order, as those that didn’t

Companies that kept policies did just as well financially, even after Trump’s executive order, as those that didn’t

Conservative backlash was supposed to put an end to the diversity, inclusion and equity (DEI) movement as companies were warned “go woke, go broke”.

In January 2025, Donald Trump delivered a death knell, ending DEI within the federal government with executive orders and threatening to target companies that still supported it. Companies including Google, Goldman Sachs, McDonald’s and Walmart that had embraced DEI years earlier fell into line and announced an end to their policies.

But new research published on Friday and shared exclusively with the Guardian found that companies that resisted the pressure and kept their DEI practices, including Costco, Apple and Delta Air Lines, performed just as well as their competitors who pulled back.

  • SabinStargem@lemmy.todayEnglish
    12·
    6 hours ago

    If we ignore the (good) morality of DEI, there is plenty of pragmatic value in having it: You get to hire the best people for the job, and work with a wider variety of customers.

    Woke is good and practical.