When Keyana Sapp, 31, went shopping for a new backpack, the brands he remembered as a kid were just not the same.
He researched the companies, from North Face to JanSport and Eastpak, and soon realized they were all owned by the VF Corporation after a wave of acquisitions in the 2000s. After a Reddit post he made about his discovery picked up traction, he started looking at other types of consumer goods – cookware, shoes, tools, clothing.
“It seems like that was a story that just repeated in every industry,” Sapp told the Guardian.
i first noticed this years ago when some soap company bought breyer’s ice cream.
breyer’s used to be one of the best, turned to shit overnight
Used to be ice cream, is now called something like “frozen dairy dessert”. Their strawberry ice cream used to be really great: milk, cream, sugar, egg, strawberry. That’s it. Now it’s a couple dozen weird ingredients that they can’t call ice cream, and it’s awful.
Literally? I guess it’s possible, but I’d have expected it to turn to soap instead.
Have you double checked to make sure your soap isn’t literally shit as well?
Indeed. They used to make ice cream. Now they make “flavored frozen treats”. The only one I would consider buying is the “natural vanilla” because it is actually ice cream, but the shrinkflation is so massive it’s extremely obvious just looking at it.
I feel like breyers was specifically bought in order to turn it to shit, because This used to be their ad.