The promotion began on July 27, 2026, and is scheduled to run through August 10 across more than 70 markets. On supported vehicles, starting the car brings...
Why do they keep trying to pull this bullshit?, they’re a luxury brand, there margins should be pretty good without trying to nickel and dime everything
Cos there are enough dumb people who are ready to pay for this shit.
Same with lootboxes in gaming, everyone hates them but there are enough people purchasing them so that the companies can keep pulling shit like this off.
No matter what BMW tries to tell you in their press releases, they were never considered a luxury brand in Europe. As for German cars it goes more or less like this: Maybach >>>>>>> Porsche >>> Audi > Mercedes >>>>>>>>>>>> BMW > Volkswagen > Opel.
Same. Merc is top to me. BMW close second. I have a lot of respect for Audi, but only had experience with A3 and A4 Wagon. Both had very aggressive and stiff ride feel. Fun, but not what I want from a daily commuter.
For people who had forgotten the seat heating subscription
Why do they keep trying to pull this bullshit?, they’re a luxury brand, there margins should be pretty good without trying to nickel and dime everything
Have you ever heard of next quarter?
Line must go up.
I think it has something to do with the markets infatuation with recurring revenue streams. Everything is a subscription model now.
Id subscribe to more posts about that, also please like and subscribe to more recommendations on what to like and subscribe to
There are no brakes on capitalism. It’s always more, more and more.
they are doing this for two reasons:
Dropping sales from angry BMW owners fed up with poor reliability.
Dropping sales to Tesla.
Dropping sales because of poor EV designs
Dropping sales because they fail to establish value.
Cos there are enough dumb people who are ready to pay for this shit.
Same with lootboxes in gaming, everyone hates them but there are enough people purchasing them so that the companies can keep pulling shit like this off.
No matter what BMW tries to tell you in their press releases, they were never considered a luxury brand in Europe. As for German cars it goes more or less like this: Maybach >>>>>>> Porsche >>> Audi > Mercedes >>>>>>>>>>>> BMW > Volkswagen > Opel.
I’d argue that Mercedes > Audi
Both are shit and should be short term leased only.
There was a time German Cars, especially Mercedes, were an aspiration. Now they are disposable rentals.
Same. Merc is top to me. BMW close second. I have a lot of respect for Audi, but only had experience with A3 and A4 Wagon. Both had very aggressive and stiff ride feel. Fun, but not what I want from a daily commuter.
Because income sources like subscriptions and ads are stable, predictable, and that makes shareholders happy.