Not sure anymore. It has been Samsung for a really long time because of excellent hardware (except from when it had a dedicated bixby button).

The hardware is still excellent (at least in the flagship models), but the software part has gotten so bloated and annoying that I’m going for something else next time.

The bloat is partially android itself, but Samsung layers it’s own crap on top of that again.

I might go for Jolla next. Or a pixel with graphene.