I believe it was Colbert who was talking about this situation and said you need something really distinctive but not long enough to become a new ear worm. He suggested the “by mennen” jingle, which if you’re too young or not American enough to know it is literally just 2 seconds of singing the company’s name
I believe it was Colbert who was talking about this situation and said you need something really distinctive but not long enough to become a new ear worm. He suggested the “by mennen” jingle, which if you’re too young or not American enough to know it is literally just 2 seconds of singing the company’s name
https://youtu.be/sMuldjND2KA?t=12s