If scrolling feels more exhausting than entertaining, you're not alone. I feel the same way, and a recent study backs up the sentiment: Social media is losing its fun factor.
There’s a certain merit to posts with high interactions getting a higher priority to posts that were sent more recently. I didn’t enjoy the Facebook spam that started popping up as people gamed the system. 10,000 “Your friend is playing Fart Hospital! Your friend just pooped himself in Fart Hospital! Your friend has made an Epic Fart at Fart Hospital!” posts because someone didn’t realize the game they were playing was posting to their feed.
But they got the Reddit disease, where engagement was everything. And then you started losing sight of media you cared about under a pile of Shrimp Jesus clickbait.
I think, at the end of the day, the Facebook internal metrics changed from “Are our users happy?” to “Are our users meth addicts?”
There’s a certain merit to posts with high interactions getting a higher priority to posts that were sent more recently. I didn’t enjoy the Facebook spam that started popping up as people gamed the system. 10,000 “Your friend is playing Fart Hospital! Your friend just pooped himself in Fart Hospital! Your friend has made an Epic Fart at Fart Hospital!” posts because someone didn’t realize the game they were playing was posting to their feed.
But they got the Reddit disease, where engagement was everything. And then you started losing sight of media you cared about under a pile of Shrimp Jesus clickbait.
I think, at the end of the day, the Facebook internal metrics changed from “Are our users happy?” to “Are our users meth addicts?”