cross-posted from: https://lemmy.ml/post/49263187
Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”
Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.
Epic recently showed how it was integrating AI into Unreal Engine 6.
Time Sweeney said:
“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.
“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”
Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.
Interesting that he frames LLMs as both a tool that he needs to use to compete, whilst also framing their use as a scarlet letter that will tank sales if he uses them.
And this, Tim, is why I spend most of my money at Steam.
This may shock you, but proudly parading that you want to fuck over consumers at every opportunity is not good incentive.
Bitch-boy CEO whining about rival company that epitomizes everything he doesn’t have at every chance he gets, very typical behaviour just carry on

The best thing about Tim Sweeney is that he consistently has the most wrong take on any issue. He’s like the Lou Gehrig of being an idiot.
I have yet to read a headline where is not being dull doorknob licker
Transparency so customers can make informed decisions is “irresponsible”? What a garbage take.
If using AI is a “scarlet letter” that makes people hate your game then don’t use it?! The willful ignorance to customer preference is staggering.
The same people unironically: let the free market decide
I want to hug and kiss your comment.
Lol. The slopsmith is upset that you know about his slopsmithing.
Fuck you Tim Sweeney. Valve is right for putting that info up so people can make informed purchases.
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I mean, they’ve been around for 35 years and they do something like 5 billion USD a year in revenue. I think they’re going to be fine.
I don’t necessarily want this iteration of Epic to be fine, but I’m sure they will be
Disney uses the hell out of Unreal Engine tho, they used it extensively for the filming of The Mandalorian.
I wish they’d go bankrupt but they will be fine off of Unreal royalties alone.
Also Sweeney “why do people like Steam more than the Epic store?”
Truely a mystery. It’s one of lifes great unknowns…
Tim Sweeney, the pedophile (protector) who insists that pedophiles aren’t using Roblox to commit pedophilic crimes by preying on minors? That Tim Sweeney?
He also says that stopping ai generated csam is “gatekeeping”.
Whenever I say this his apologists magically appear.
Yes. Yes I do believe they are one and the same.
Rinds me of the EA guy and the Runtime fee in Unity
“We must do X at any cost to the user because others will do it and get the money”
This mentality has driven the games industry to become psychologically manipulative, subscription battleass and absolutely proprietary.
Maybe the irresponsibility is in ourselves for giving those game companies money.
Not only the game industry. This is a widespread problem: greed.
I’ve done my part and closed my account. Those freebies were nice, but I’m not supporting that wanker.
Another choice quote from the original IGN interview that this is from:
Sweeney: […] The only way that we can hope for new games coming into the market to be able to succeed when there’s so much Metcalfe’s Law at play and so many captive audiences in the really big games – you know, Fortnite, Roblox, PUBG Mobile, and a few other really huge ones – it’s got to be that those games get momentum by connecting to the economies in other games. I think that can really reinvigorate the market if people are constantly looking to new games and sources of new items that they can earn everywhere and be able to really easily move together with their friends.
Guy got talked into the whole blockchain NFT crap so hard that he’s still trying to make it happen, as if it was ever a desirable thing that the best way to get some kind of gear or cool cosmetics in game A involves playing game B instead.
If I’m understanding his comment, it doesn’t make sense at all. He wants people to discover new games…by playing the same big 4 games that everybody already plays, and aren’t unknown.
What?
I don’t even know where to start, to the point that I’m assuming I’m missing something here. Thats how little sense it makes. I’m at a point where the only logical conclusion is that I’m misunderstanding his statement.
Because otherwise…where do you even go from there? If you heard this guy saying these things on the bus, you’d just assume he’s mentally unwell.
Got to keep shoveling that minimum viable product slop, but heaven forbid a label which might serve as an indication for it.
“Think of the game-devs needing to make money” says a fat cat talking about a tool forged from game-dev’s labour without compensation and disregarding any social contracts (i.e. copyleft software licenses).
“Think of the game devs needing to make money”
Says the former dev whose biggest success, Unreal Tournament, had little to do with Epic itself.
- Digital Extremes made the weapons and many of the default maps.
- Fan mods made most of the success of the first three games.
And Fortnite started as a Pubg clone.
Well, Fortnite started as Fortnite: Save the world, which is still alive and kicking. Battle Royale is the trash they made later.













